Workshop: AI basics for effective PR and social media

Around a year and a half ago, generative artificial intelligence made a huge leap in quality. AI will change communication, the world of work and society. This workshop will focus on the practical benefits in communication work and especially for social media using examples. Together we will create and edit texts, graphics and other content. We will use the latest tools to help us become more creative and efficient. In addition to the practical level, we will also address conceptual, legal and ethical issues.

The workshop enables participants to recognise and effectively use the potential of generative AI for working with social media. The practice-orientated approach enables participants to integrate AI tools into their work in a meaningful way. This workshop is aimed in particular at volunteers and the self-employed.

Event date: 6 September 2024 | 09:00 to 17:00
Target group: Associations, self-employed and interested parties
Speaker: David Röthler | Management consultant, adult educator, university lecturer (universities in Salzburg, Vienna, Klagenfurt)

To the registration